What makes a cyber startup successful? From my working with a number of companies, there are four key areas cyber entrepreneurs should consider:
- Are you passionate about the idea?
- How unique is it?
- Can your intellectual properly be protected?
- Do you have genuine expertise in your domain?
- What do people in your community think of you?
- Do you have a strong network and business skills?
- Do you know your client?
- Do you understand their issues?
- Do they trust you to solve them?
- Are you focusing on the right things?
- Are you measuring the right things?
- Are you incorporating client feedback into the development?
The key here, as you can see, is clients. There is really no way around understanding them, pleasing them and focusing on what they want. This feedback will allow you to pivot where required. Above all, stay focused and avoid premature scaling – don’t do too much too soon.
HutZero, an early-stage entrepreneur bootcamp, kindly prepared a list of books and websites recommended for aspiring cyber startup founders.
The Lean Startup, Eric Reis
Business Model Generation, Alexander Osterwalder, Yves Pigneur
The Mom Test, Rob Fitzpatrick
Lean Analytics, Alistair Croll, Benjamin Yoskovitz
To Sell Is Human, Daniel H. Pink
Start with Why, Simon Sinek
The Purple Cow, Seth Godin
Lean UX, Jeff Gothelf, Josh Seiden
Made to Stick, Chip Heath, Dan Heath
The Four Steps to the Epiphany, Steve Blank
Do More Faster: Lessons from TechStars, Brad Feld, David Cohen
Fundraising Field Guide, Carlos Espinal
Wired Threat Level
Krebs On Security
The Next Web
Tech City News
Buffer Blog (marketing)
Fred Wilson’s Blog, A VC
Brad Feld’s Blog (Techstars)
KissMetrics Blog (marketing)
Both Sides of the Table
A few weeks ago I learnt that my application to attend the HutZero cyber entrepreneur bootcamp had been successful. I am excited to start the programme next week and will keep you posted!
Whether you are just finishing your studies on cyber security, or have worked in the corporate world for a number of years, HutZero supports individuals at the very start of their entrepreneurial journey.